We’ve onboarded more than 120 owners since 2003 and an interesting pattern has emerged. The owners who do well share a few important traits. And so do the owners who struggle. This page will help you figure out which group you’re in.
These aren’t hypothetical ideals. These are the characteristics we’ve observed in our strongest-performing owners across 20+ years of franchising. They come from different backgrounds — but they operate the same way.
The owners who grow fastest are constantly asking where the next job is coming from. They don’t wait for leads to show up. They have people in the field building relationships with adjusters, property managers, and plumbers every day.
They welcome input from their business coach. They follow the system. They implement the recommendations and come back for more. The owners who resist coaching are the ones who plateau.
Restoration is a relationship business. Your team, your customers, your insurance adjusters, your referral partners — owners who invest in those relationships consistently outperform the ones who rely on inbound leads alone.
In their first year, the best owners are out in the field — on job sites, listening to customers, building trust with their crews by being present and willing to do the work alongside them. That foundation is what everything else gets built on.
The owners who thrive value being part of people’s lives. You’re entering homes and businesses on some of the worst days people have had in a while. Leading with genuine care and urgency builds the kind of reputation that compounds over time.
The owners at the top of our system aren’t buying a job — they’re building a legacy. They’re hiring, delegating, investing in equipment, and expanding into second and third territories. They see themselves as the CEO from day one.
These owners came from different starting points. What they share is how they operated once they got here.
Tomas Lelczuk
One of our top-performing branches
Background
Tomas tried carpet cleaning and a few other businesses before finding restoration. Nothing stuck. But he had energy, he wasn’t afraid to work, and people liked being around him.
What Worked
He built a five-person local business development team that’s out in the field every day. He invested in the right equipment, hired well, and focused on doing excellent work. He cares about his customers and it shows.
His Edge
He learned to delegate. He brought in a strong general manager and let go of trying to do everything himself.
Chris Poulan
Consistently growing, year after year
Background
Chris came to us after window cleaning and a Christmas light business. He shows up at the office early every morning and works alongside his team.
What Worked
Relationships. His customers and his team are loyal to him because he’s loyal to them. He’s competitive — focused on reviews, performance, and being the best in his market. His first big growth move was adding contents services.
His Edge
He’s a natural leader who cares about winning.
Harpreet Singh
One of our top-performing branches — four locations
Background
Harpreet is a serial entrepreneur — travel, real estate, construction. He’s deeply connected in his community and knows a lot of people.
What Worked
He understands that restoration is relationship-driven. His radar is always on. When he sees an opportunity, he moves on it. He’s now opened four locations.
His Edge
He staffed his operations with people from his existing network — people who already trusted him.
Nolan Camp
Story coming soon
Full story coming soon.
Not everyone is a good fit, and we’d rather be honest about it upfront than waste yours or our time. These are the three profiles we’ve learned don’t succeed in this model.
We’ve had people come in with significant capital, attend training, give great speeches, and then go home and do nothing. If you’re looking for something to invest money in without being involved, this isn’t it.
Some people want to buy a steady paycheck. Restoration doesn’t work that way. The people who succeed are the ones pushing for growth, not protecting a baseline.
We’ve seen owners do $100K a year for a decade because they didn’t want to build a team. If you’re not interested in hiring, leading, and growing, the model isn’t going to work for you.
The owners who do well with us tend to be in their 30s and 40s, come from service or operations backgrounds, are good with people, are willing to get their hands dirty, and are serious about building a real business. No restoration experience needed. We teach the trade. We’re looking for the person.
No obligation. We respond within 1 business day.