911 Restoration Franchise
Training & Support System
From day one of onboarding to year seven of operations, 911 Restoration provides the most complete training and support infrastructure in the restoration franchise industry — at no additional cost to franchisees.
What Does 911 Restoration’s
Franchise Support System Include?
Every 911 Restoration franchisee receives access to the full corporate support infrastructure from the moment they sign — no additional fees, no pay-per-use tools. This is the complete system that powers franchisees from launch through market leadership.
National Marketing and Lead Generation
A multi-million dollar in-house marketing system drives inbound leads to your territory through Google, Bing, local SEO, Google Business Profile management, and leading industry directories. Your phone rings before you complete your first job.
24/7 Corporate Call Center
Emergency restoration happens around the clock. The 911 Restoration call center captures inbound emergency calls in your territory 24 hours a day, 7 days a week — and routes qualified jobs directly to your crew. You never miss a call.
National Vendor Partnerships
As a 911 Restoration franchisee, you access exclusive equipment pricing through partnerships with Home Depot, Lowe’s, Aramsco, and other leading restoration industry suppliers. Preferred pricing reduces your startup and ongoing equipment costs significantly.
Dedicated Operations Coaching
Your dedicated corporate support contact is available for one-on-one coaching calls, performance reviews, and strategic guidance for scaling your business. You are never left to figure out a challenge alone — we have seen it before and know how to solve it.
Technology and CRM Platform
A complete restoration-industry CRM, job estimating software, Xactimate documentation support, scheduling tools, and crew management platform are provisioned for your franchise from day one. No need to build your own tech stack.
Peer Mentorship Network
Every new franchisee is paired with a high-performing existing franchise owner in the 911 Restoration network. Your mentor has built a multi-million dollar restoration business using the same system you are learning — their experience is your shortcut.
What Does Restoration Franchise Training
Actually Cover?
911 Restoration University is a structured two-phase onboarding program that takes franchise owners from zero technical knowledge to operational readiness. No prior restoration, construction, or trade experience is required. The curriculum is aligned to IICRC certification standards — the industry’s primary professional credentialing body.
Technical and Business Training
Completed online before your launch date, Phase 1 gives you the technical foundation and business fundamentals to operate confidently from day one.
- Water damage mitigation science and IICRC WRT standards
- Fire and smoke restoration protocols and content cleaning
- Mold remediation procedures and IICRC AMRT standards
- Sewage cleanup and Category 3 water contamination
- Insurance estimating with Xactimate — the industry standard
- Adjuster communication and claim documentation
- CRM setup, job management, and invoicing workflows
- Hiring frameworks, crew onboarding, and team management
- Financial management and P&L fundamentals
Hands-On Job-Site Training
Phase 2 puts you on real job sites alongside experienced restoration crews. You learn by doing — under live conditions with expert supervision.
- Equipment operation: air movers, dehumidifiers, air scrubbers, moisture meters
- Structural drying protocols and moisture mapping
- Psychrometric calculations for drying validation
- Fire and smoke damage containment and debris removal
- Mold containment, negative air pressure, and remediation procedures
- Crew safety, PPE standards, and OSHA compliance
- Customer-facing communication during active jobs
- Photo documentation and job file standards for insurance
How Does 911 Restoration
Drive Leads to Your Territory?
From the moment you launch, the 911 Restoration corporate marketing team is actively driving inbound calls and service requests to your market. This is not a generic support promise — it is an operational system with dedicated resources, real budget, and measurable outcomes.
Local SEO
Your franchise website is actively optimized for local search from day one — targeting high-intent queries like “water damage restoration near me” and “emergency mold removal” in your specific territory.
Paid Search (PPC)
Google and Bing paid campaigns run continuously in your territory, capturing emergency-intent searches at the moment of need. These are often same-day job leads — someone with a flooded basement calling within minutes of the search.
Google Business Profile
Your GBP is set up, optimized, and maintained by the corporate team — including category optimization, service listings, photo management, and local pack visibility strategy for your market.
Directory and Citation Management
Your business is placed and maintained across hundreds of online directories — Yelp, Angi, HomeAdvisor, and industry-specific platforms — ensuring consistent NAP data and maximum local visibility.
Review and Reputation Strategy
The 911 Restoration system helps franchisees build and maintain the high-rating presence that drives organic calls. The network maintains a 4.9-star average Google rating — which is itself a lead generation asset.
National Brand Advertising
911 Restoration invests in national brand awareness through TV, radio, and digital channels. Every national impression strengthens the brand trust that your local customers act on when they call your territory number.
The Technology Stack Behind
Every 911 Restoration Franchise
Running a restoration business requires more than technical skill — it requires operational infrastructure. 911 Restoration provides franchisees with a complete technology platform that handles job management, insurance documentation, customer communication, and business analytics from a single integrated system.
Restoration-Industry CRM
The 911 Restoration CRM is purpose-built for the multi-service restoration model. It tracks every job from first contact through invoice collection, with automated follow-ups, crew scheduling, and performance dashboards that show you exactly where your business stands at any moment.
Xactimate Integration
Xactimate is the insurance industry’s standard for property damage estimation. 911 Restoration training prepares franchisees to build accurate, adjuster-approved estimates — reducing claim disputes and accelerating payment timelines. Properly documented jobs get paid faster and at higher values than underdocumented ones.
- Job management from first call through payment collection
- Crew scheduling, dispatch, and real-time job tracking
- Xactimate estimate building and insurance documentation
- Customer communication templates and automated follow-ups
- Photo and job file management aligned to insurance standards
- Business analytics and territory performance dashboards
- IICRC certification tracking for all licensed technicians
- Payroll integration and subcontractor management tools
- Equipment inventory tracking and maintenance scheduling
What Ongoing Support Do Franchisees
Receive After Launch?
The 911 Restoration support system does not end at onboarding. Corporate provides active, ongoing coaching, operational guidance, and strategic support for the life of your franchise agreement — scaled to where you are in your growth trajectory.
Regular One-on-One Coaching Calls
Every franchisee has scheduled performance calls with their dedicated corporate support contact. These are not check-in calls — they are strategic working sessions focused on KPIs, growth opportunities, and specific challenges in your market.
Peer Network and Best-Practice Sharing
The 911 Restoration franchise network is a community. Regular peer calls, annual owner conferences, and a shared knowledge base give you direct access to what is working in markets similar to yours — so you can apply proven strategies, not experiment with untested ones.
Performance Benchmarking
Corporate provides franchisees with territory performance benchmarks — showing how your key metrics compare to similar markets in the network. This benchmarking identifies opportunities for improvement before they become problems and recognizes high-performance patterns worth replicating.
Scaling and Multi-Unit Support
When you are ready to expand, corporate provides dedicated support for market analysis, territory acquisition, hiring for growth, and multi-crew operations management. Franchisees who have proven the model in their first territory receive preferential access to adjacent market opportunities.
Continuing Education and Certification
The restoration industry evolves — new IICRC standards, new materials, new insurance requirements. 911 Restoration provides continuing education resources to keep franchisees and their technicians current with industry standards, certification renewals, and emerging best practices.
Field Operations Support
Facing a complex job? Unsure about a structural assessment or insurance documentation question? The 911 Restoration operations team is available by phone 24/7 to provide real-time job-site guidance. You have the backing of 300+ locations of collective experience on every job you run.
Get Access to the Most Complete
Support System in Restoration Franchising
From national marketing and 24/7 call capture to hands-on technical training and ongoing coaching — it is all included. No additional fees, no pay-per-use add-ons. Apply today to learn whether your territory is still available.